Integrated. Profitable. Engaging.
Shana has a record of cultivating Integrated, Profitable & Engaging Social Media & Online Marketing Strategies.
Engagement marketing is the world where traditional marketing, online advertising, social media marketing, mobile marketing and content strategy integrate. You won’t be able to get the most out of any of these efforts until you’ve effectively connected the dots among all your marketing components in a way to engages your target audience.
While working at Vanderbilt University Medical Center, Shana integrated social, mobile and online marketing efforts with traditional marketing campaigns on a national scale. Her ability to integrate print, radio, television, online, mobile, social and live video into one successful national advertising campaign proved her ability to think strategically and push the envelop in an innovate way.
Captivate • Connect • Convert
- Captivating your target audience at all touch points.
- Connecting them with an engaging and consistent message.
- Converting them to loyal customers and brand advocates.
Her professional presentations and tailored one-on-one trainings are interactive and engaging. It’s not just marketing professionals that can benefit from social media education. Shana has worked with human resources, entrepreneurs, public relations, clinicians, executives, and more. Request a training.
An in-person training is just the beginning of equipping your workforce to effectively build and manage social media tools. If your company needs to establish and social media toolkit or other online training module, Shana can work with your team to create a customized online training tool that will be an essential resource for you team as they navigate social media.
Shana was essential in developing the social media toolkit for Vanderbilt University Medical Center, which has been upheld as a model for social media resources by peer institutions. She led the social media education of the VUMC staff and faculty through presentations, webinars, online trainings and one-on-one tutorials.
Interested in a presentation or one-on-one training? Let’s chat.
Facebook, FourSquare, Google Plus+, HootSuite, LinkedIn, Pinterest, Tumblr, Twitter, WordPress, and more…
Social Media Strategy ≠ Facebook Page
Although Facebook is often a component of an effective social media strategy, all businesses do not need to be on Facebook. Choosing a platform is often just the beginning. Your customized strategy will not only help you select which social media platforms are right for your organization, but how to utilize them most effectively with an integrated content and promotional strategy.
Shana will work with you to develop a tailored social media strategy that is the most effective use of the time and resources available to your team and integrates with your current promotional efforts. She will even train your team to effectively manage established platforms and implement that strategy.
Shana has established social media strategies from the ground up with organizations such as Vanderbilt University Medical Center. She worked with a local Chick-fil-A to establish a social media strategy that complemented the efforts of the corporate efforts. Organizations that need refining of their strategy to help them reach the next level of social media and eliminate waste, like Faithful Provisions, have also benefited from Shana’s guidance.
Establishing a targeted online advertising strategy that reaches your audience with a personalized message is an essential component of an effective marketing plan. Whether your goal is generate leads, build awareness or drive sales, Shana can help you establish a targeted campaign on the network that’s right for your goals. A refined online advertising strategy will allow you to get the most out of a limited advertising budget.
Shana has a record of developing profitable and targeted online campaigns. She has managed over 50 online campaigns. She helped an organization with a multi-million dollar marketing budget and no online campaigns move 30% of their marketing budget to online advertising. Her experience integrating online advertising into a national marketing campaign proved her ability to develop effective, complementary online strategies.
Although Shana is available to develop and manage your online campaigns, she is also able to train your team to effectively monitor, measure and refine your online campaigns.
Think your ready for an online advertising campaign? Let’s talk.
- Facebook Advertising
- Google AdWords (search, display & video)
- LinkedIn Advertising
- Microsoft adCenter (Yahoo! & Bing)
- Search Engine Marketing
- YouTube Advertising